We were invited to Tonya and Squeaky's house for a Major Television Network Event™—Madison Avenue's yearly Commercial Extravaganza, where they showcase new television commercials and advertising campaigns. This year, Madison Avenue used some sporting event to frame the commercials; I assume they did this because sporting events tend to last several hours, but I suspect your typical Hollywood awards show would last longer.
Sadly, the sporting event, some football game, proved to be more exciting than the commercial showcase, although that one Pepsi commercial about half way through was pretty cool, but they must have paid Prince a ton of money to sing Purple Rain in a torrential downpour.
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