I'm reading the
Nielson's Alertbox and the corresponding
Comments when an idea hit.
To explain the idea, you first need to understand what the articles are
talking about. Briefly, Doc Searls switched linking to Amazon to Wordsworth
and their revenue dropped; most people know how Amazon works, and don't want
to bother learning how Wordsworth works, or with setting up an account
there.The User Comment from Glenn Fleishman backs that up. ISBN.nu, a price commparison
of on-line booksellers. I came across the site quite a while ago and it's a
neat service. But he has a similar problem as Doc Searls.
So I thought—what if a website gave the user a choice as to which
on-line bookseller to use? If cookies are used, a site can store the user's
preference for on-line bookseller to use and a link to a book points to some
CGI script that determines
which bookseller to redirect to.
It can't be that hard.
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