The Boston Diaries

The ongoing saga of a programmer who doesn't live in Boston, nor does he even like Boston, but yet named his weblog/journal “The Boston Diaries.”

Go figure.

Monday, Debtember 18, 2006

Archie in the 21st Century

So I learn that Archie Comics are getting a face lift with a new direction in art. It seems odd to think that Archie & Co. will have a whole new look—what caused this to happen? Wasn't the old house style good enough?

But when you look closer at past (70s) Archie (50s and 80s) comics (60s) you can see the style has changed over time—it's not as static as people make it out to be.

And perhaps the Archie company realized they needed to update the look of the comic to remain relevant (and more importantly—solvent!) in these modern days. After all, they know their market better than I do (heck, I don't even buy Archie comics anymore) and it's the obsessive catering to the hard-core fan that has gotten DC and Marvel into the mess they're in today (wherein the story lines are hopelessly messy, and any new time buyer is going to be totally lost without buying about a thousand dollars worth of back issues across all their titles—in other words, they aren't new reader or casual reader friendly).

But it sure would go down easier if the artwork was even halfway decent.


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