The Boston Diaries

The ongoing saga of a programmer who doesn't live in Boston, nor does he even like Boston, but yet named his weblog/journal “The Boston Diaries.”

Go figure.

Friday, September 01, 2006

Blogs as Marketing Tools

Smirk approached me at The Office. “Sean,” he said. “I'm thinking of starting a company blog.”

“Really?” I said. “A company blog?”

“Yes, J started one,” said Smirk. J owns the other company we share the Data Center with. “and he's using it to drive traffic to his company website.”

“So it's a marketing device,” I said.

“Yup. J said it's working too.”

“So who will have access to write on the company blog?”

“Well,” he said. “You. You know how you write what's going on with The Company?”

“Yes.”

“You'll do that, only with a more positive spin, and you'll have to be careful about what you say.”

“Of course.”

So there may be a Company Blog Real Soon Now.

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