Last summer, Kalman was asked to come up with ideas for a New York
City design show built around functional elegance, He was struggling
when he accompanied his children to the shoe store and a clerk
pulled out the device. There it was, exact and symmetrical,
unchanged since the days when Kalman used it as a boy.
“Perfect,” he says. …
Most shoe stores don't get rid of their Brannock Devices for 10 or
15 years, until the numbers finally wear away from so much use.
While Charles is guarded about production—he says the company
makes “tens of thousands” each year—that total could be more. It
would require switching to plastic, which would guarantee that each
device would quickly crumble into ruin.
Via utopia with
Device foot measuring device
I've never really given them a second thought. Every shoe store
I've been in has them; I don't think I've ever seen an alternative
to the Brannock
Device, and I think it's wonderful that the company makes a device that
will last years and won't scrimp on quality just to make a quick
Alas, if only more companies would follow suit …
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