The Boston Diaries

The ongoing saga of a programmer who doesn't live in Boston, nor does he even like Boston, but yet named his weblog/journal “The Boston Diaries.”

Go figure.

Tuesday, May 14, 2002

Public Relations

I explained my proposal to Lisa H. Morrice, 44, a PR agent from California: I will write glowingly about her client's pillows if she will tell me something really humiliating about herself that I will also print.

(A colleague of mine had been skeptical of this gambit: PR folks may be desperate, he reasoned, but they have their dignity.)

Just how glowingly, Lisa wondered.

Very, I said.

“My husband dumped me for a younger woman,” she said.

At this moment, I gave my doubting colleague a cheerful thumbs up.

Via my dog wants to be on the radio, Below the Beltway

I'm still reading the Cluetrain Manifesto and they don't really care for public relations in that book. And I found it very amusing that PR people would stoop so low to get publicity for their clients. At least Alicia Levine (the last PR flack interviewed in the above article) got a standing ovation for her humilitating moment in life.

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