The store was first opened by J.R. Robinson around 1987 in a
single mobile home. It was then sold to Jim & Sue Lindow, who
eventually defaulted on it. The store was closed for several years
until D.C. Day reopened it as the Quik Pik. He expanded it to
double-wide and now leases it to his son and daughter-in-law, David
and Burnadine Day. After D.C.'s death in July 1997, his widow Fay
Day managed the store.
In 2006 the Quik Pik was sold to an investor from California, who
managed to ruin the small but steady business within a few months.
It was closed in the winter of 2006/2007, along with the adjacent
trailer park. The nearest gas is now 60 miles south, in Ash Springs,
or 110 miles north, in Tonopah.
Short History of Rachel, Nevada: Businesses
I was actually rather sad to read this bit of news. When Hoade and I visited Rachel back in 2005 (the
write-up was done in 2006), we actually shopped at the Quik Pik store (got
some ice cream) and talked with Fay Day who was managing the store at the
And now—it's closed. Probably for good.
How bad do you have to manage a store with a complete monopolistic lock
over an entire region and have it fail?
Reading the entire history of
Rachel left me feeling melancholy. Here's a small town in the middle of
nowhere that's slowly dying and on its way to being a small somewhat amusing
footnote in American pop history.
I have one final comment about the whole LiveJournal blowup: has no one at Six Apart read Cluetrain Manifesto? I thought this was supposed to be baked into online businesses' DNA or something …
You have my permission to link freely to any entry here. Go
ahead, I won't bite. I promise.
The dates are the permanent links to that day's entries (or
entry, if there is only one entry). The titles are the permanent
links to that entry only. The format for the links are
simple: Start with the base link for this site: http://boston.conman.org/, then add the date you are
interested in, say 2000/08/01,
so that would make the final URL:
You can also specify the entire month by leaving off the day
portion. You can even select an arbitrary portion of time.
You may also note subtle shading of the links and that's
intentional: the “closer” the link is (relative to the
page) the “brighter” it appears. It's an experiment in
using color shading to denote the distance a link is from here. If
you don't notice it, don't worry; it's not all that
It is assumed that every brand name, slogan, corporate name,
symbol, design element, et cetera mentioned in these pages is a
protected and/or trademarked entity, the sole property of its
owner(s), and acknowledgement of this status is implied.